What Target Demographic?

[eredien]

I went to a vegan website looking for marshmallow recommendations (I really want s'mores and gooey hot chocolate).

The popup ad spoke for itself--someone's web advertisers aren't hitting their target market.

Comments

[koshiii.livejournal.com]

LOL!

I would be very interested to know if you do find vegan marshmallows.

Yes, Tammy, there is a vegan marshmallow...

[eredien]

I ordered some yesterday. Apparently the best kind is from a bakery in NYC called "Sweet and Sarah." They come in three flavors (vanillia, chocolate, and coconut).

Here is where I ordered them from:
http://www.vegangoods.com/Vegan-Marshmallows-by-Sweet--Sara-p-73.html

They are a little expensive but I really wanted s'mores.

Apparently they melt in hot weather so I don't know if you could get them there, but as it is winter here I am worried they will freeze through before I can take them inside!

How are you doing?

Re: Yes, Tammy, there is a vegan marshmallow...

[a4yroldfaerie.livejournal.com]

ah, commented before I saw this--but now I am frustrated because evidently the bakery is in queens but I can't find any indication as to where so I can go there =(

Re: Yes, Tammy, there is a vegan marshmallow...

[eredien]

Maybe it says on the video on their website; they were interviewed on MSN or something a while ago.

[nucl3arsnke.livejournal.com]

Oh, that's priceless. By the way, I once handled a telemarketing call this way (stop me if you've heard this one):

Me: "Hello?"

Telemarketer: "Good evening m'am, I hope you're well. Now m'am, have you heard about Grade A Canadian Angust beef?"

Me: "Uh...this is a vegetarian household."

Telemarketer: "Oh, I'm so sorry!" ::hangs up::

[mithent.livejournal.com]

That reminded me a little of:

Telemarketer: "Hello, if you could help us with our marketing then we can enter you into a competition to win a new kitchen! But first, do you own your house?"

Me: "No, I'm a student."

Telemarketer: "Oh... okay." (hangs up)

[frameacloud]

Wow, that ad is almost as bad as the ham with the "Great for Hanukkah" sign next to it.

As for vegan marshmallows, my family made a surprising discovery with our top-of-the-line rice cooker. It has this setting for "porridge," which is when you cook glutinous rice with a lot of water until it's this sweet, white, sticky glop. It reminds one of tapioca and also of marshmallows. It resembles the former way more than the latter, true, but you could probably evoke something like s'mores with it if you spread it on a graham cracker and put chocolate chips on top. We haven't tried that yet, though.

We did mix chocolate chips straight into the rice porridge. (I've never heard of mixing chocolate with rice before.) That mixture really would pass for real chocolate tapioca. You could practically grow sugar crystal stalactites right on your teeth with it.

It's probably not a satisfactory vegan solution for marshmallows, but it is for tapioca!

I'm not sure what it would be like if you put rice porridge in hot chocolate to get that melted-marshmallow effect. I'm not sure what would happen. It would probably all settle to the bottom, I guess?

[rax.livejournal.com]

I've never had rice porridge with chocolate before, but it works really well with red bean paste... I'll have to try chocolate too, thanks!

I wouldn't expect it to work in hot chocolate (especially the less dense hot chocolate we tend to make with soymilk) but worst case you'd end up with this tasty goopy stuff at the bottom. Perhaps I shall have to try that as well.

[silussa.livejournal.com]

Yeah, but I think I'd want to encourage them to keep running them RIGHT THERE. *evil grin*

[cold-in-august.livejournal.com]

hi,cassandra. are you and your lovely fiancee coming to utica for the holidays? you're welcome to come over, take a break from THE 'RENTS. do they know you're engaged? are they as stoked as they should be?

my phone # is now--381-5042 (same area code; i got vonage)

[eredien]

No, we aren't coming to Utica. I am visiting R's family in RI this year since I was home at Thanksgiving for almost a week.

They were the second people I called about it after my sister, so I hope they know! :)
They aren't stoked but they're getting used to it. My mother and I had a conversation about it at Thanksgiving.

[rax.livejournal.com]

I've talked to your mother and she seems almost excited! I'm quite hopeful :)

[a4yroldfaerie.livejournal.com]

is fluff not vegan? I use it as a vegetarian marshmallow substitute to great effect and have every confidence that you could do both those things with it?

[eredien]

I think it's only vegetarian. It looks like it has egg whites according to the Fluff FAQ page:

Is Fluff gluten free?

Yes; it is also Kosher.
[top]

[...]

What is Fluff made from?

Corn syrup, sugar syrup, vanilla flavor, and egg white. There are no artificial preservatives, stabilizers, emulsifiers, or colorings in Marshmallow Fluff.

[a4yroldfaerie.livejournal.com]

I'm sorry =( I think the next step is to experiment in making them, then