What Target Demographic?

[eredien]

I went to a vegan website looking for marshmallow recommendations (I really want s'mores and gooey hot chocolate).

The popup ad spoke for itself--someone's web advertisers aren't hitting their target market.

Comments

[frameacloud]

Wow, that ad is almost as bad as the ham with the "Great for Hanukkah" sign next to it.

As for vegan marshmallows, my family made a surprising discovery with our top-of-the-line rice cooker. It has this setting for "porridge," which is when you cook glutinous rice with a lot of water until it's this sweet, white, sticky glop. It reminds one of tapioca and also of marshmallows. It resembles the former way more than the latter, true, but you could probably evoke something like s'mores with it if you spread it on a graham cracker and put chocolate chips on top. We haven't tried that yet, though.

We did mix chocolate chips straight into the rice porridge. (I've never heard of mixing chocolate with rice before.) That mixture really would pass for real chocolate tapioca. You could practically grow sugar crystal stalactites right on your teeth with it.

It's probably not a satisfactory vegan solution for marshmallows, but it is for tapioca!

I'm not sure what it would be like if you put rice porridge in hot chocolate to get that melted-marshmallow effect. I'm not sure what would happen. It would probably all settle to the bottom, I guess?

[rax.livejournal.com]

I've never had rice porridge with chocolate before, but it works really well with red bean paste... I'll have to try chocolate too, thanks!

I wouldn't expect it to work in hot chocolate (especially the less dense hot chocolate we tend to make with soymilk) but worst case you'd end up with this tasty goopy stuff at the bottom. Perhaps I shall have to try that as well.